Purple People Pleaser, a case study
The story of Purple will be my first post to illustrate the strength of grassroots advertising. Purple is a company that launched with a Kickstarter campaign back in November 2015, leapt from the starting gate, and immediately met and surpassed its goals—ultimately, 5x more. If you look at the campaign, you’ll see that they have sharp, professional graphics and quirky, memorable videos. The copy is easygoing and approachable and the whole thing is memorable, so why wouldn’t they succeed, right?